Sneaker News

Nike iD has been around for a while now, and with every major brand offering a custom sneaker program in 2009, they clearly felt the pressure to up the ante. Available only from the New York Mercer St Nike store, iD Bespoke definitely raises the bar, and then some. As the name suggests, it’s a much more personal service, with the well educated Nike iD staff discussing your iDeas and starting with loose sketches, before working through 82 different colours and materials til the end result is tantalisingly revealed. There’s no hurried computer simulation at any point and the possibilities, while not exactly infinite, are definitely expanded far beyond the iD online system we have all become accustomed to.

Info/Image: Sneakerfreaker.com